Privacy Policy

privacy policy

(Last updated: 1 January 2026)

1. Controller

The controller responsible for the processing of personal data within the meaning of the Swiss Federal Act on Data Protection (revFADP) and, where applicable, the EU General Data Protection Regulation (GDPR), is:

PLUSH74 Switzerland AG
Zähringerplatz 11
CH-8001 Zurich
Switzerland
Email: privacy@staging.plush74.com

PLUSH74 Switzerland AG operates the online platform www.staging.plush74.com.

For certain operational purposes (in particular billing and payment processing), PLUSH74 Switzerland AG may use its affiliated company:

Plush74 Germany GmbH
Berlin, Germany

Plush74 Germany GmbH acts as a data processor or disclosed billing agent, depending on the processing activity, and processes personal data only in accordance with this Privacy Policy and applicable data protection law.


2. Scope of This Privacy Policy

This Privacy Policy applies to the processing of personal data in connection with:

  • visiting and using the website www.staging.plush74.com,

  • applying for or maintaining a Member profile,

  • submitting location requests or bookings as a Client,

  • communication with PLUSH74 (email, chat, forms),

  • concierge, scouting, management, and consulting services,

  • billing, payment processing, and accounting,

  • marketing and platform communications.


3. Categories of Personal Data

PLUSH74 may process the following categories of personal data:

3.1 Data provided by Members

  • Name, company name

  • Contact details (email, phone, address)

  • Login credentials

  • Profile content (texts, images, videos, location details)

  • Billing and payment information

  • Communication with PLUSH74

3.2 Data provided by Clients

  • Name, company name

  • Contact details

  • Booking and request information

  • Communication content

  • Billing and payment data

3.3 Automatically collected data

  • IP address

  • Date and time of access

  • Browser type and version

  • Operating system

  • Referrer URL

  • Log files and usage data


4. Purposes of Processing

Personal data is processed for the following purposes:

  • operating, maintaining, and improving the PLUSH74 platform,

  • reviewing and managing Member applications and profiles,

  • handling location requests and bookings,

  • facilitating communication between Clients and Members,

  • providing concierge, scouting, management, and consulting services,

  • invoicing, payment processing, and accounting,

  • customer support and platform communication,

  • compliance with legal and regulatory obligations,

  • safeguarding the security and integrity of the platform.


5. Legal Bases for Processing

PLUSH74 processes personal data based on one or more of the following legal bases:

  • performance of a contract or pre-contractual measures,

  • legitimate interests of PLUSH74 (e.g. platform operation, security, fraud prevention),

  • consent, where explicitly obtained,

  • legal obligations under Swiss or applicable foreign law.

Where GDPR applies, Art. 6 GDPR serves as the corresponding legal basis.


6. Disclosure of Data to Third Parties

PLUSH74 may disclose personal data to third parties only where necessary and permitted by law, including:

  • Members and Clients (to enable bookings and communication),

  • service providers acting as processors (e.g. hosting, IT, CRM),

  • payment service providers (e.g. Stripe, banks),

  • accounting, legal, and tax advisors,

  • affiliated companies within the PLUSH74 group (in particular Plush74 Germany GmbH).

All processors are contractually bound to process data only in accordance with PLUSH74’s instructions and applicable law.


7. International Data Transfers

Personal data may be transferred to recipients outside Switzerland or the EU/EEA where required for platform operation (e.g. cloud services, payment providers).

Such transfers take place only where:

  • the destination country ensures an adequate level of data protection, or

  • appropriate safeguards are in place (e.g. standard contractual clauses).


8. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes described above or to comply with statutory retention obligations (in particular accounting and tax law).

After expiry of the retention period, data is deleted or anonymised.


9. Cookies and Tracking Technologies

PLUSH74 may use cookies and similar technologies to ensure the proper functioning of the website, improve user experience, and analyse usage.

Where required by law, consent is obtained before the use of non-essential cookies. Detailed information is provided via the cookie banner and cookie settings.


10. Data Security

PLUSH74 implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, or misuse.

Access to personal data is restricted to authorised personnel and service providers on a need-to-know basis.


11. Rights of Data Subjects

Under Swiss data protection law and, where applicable, the GDPR, data subjects have the right to:

  • request access to their personal data,

  • request correction of inaccurate or incomplete data,

  • request deletion of personal data, where legally permissible,

  • object to or restrict certain processing activities,

  • withdraw consent at any time (where processing is based on consent),

  • request data portability (where applicable).

Requests can be submitted by email to privacy@staging.plush74.com.


12. Complaints and Supervisory Authority

Data subjects may lodge a complaint with the competent supervisory authority, in particular:

  • Federal Data Protection and Information Commissioner (FDPIC), Switzerland, or

  • where applicable, an EU data protection authority.


13. Changes to This Privacy Policy

PLUSH74 may amend this Privacy Policy from time to time. The current version is published on the website. Continued use of the platform after an update constitutes acknowledgment of the revised Privacy Policy, to the extent permitted by law.


14. Contact

For questions or requests regarding data protection, please contact:

📧 yeah@staging.plush74.com

15. Automated Email Processing and Use of AI Systems

15.1 Scope of Application

This section applies to communications sent to PLUSH74, including but not limited to emails addressed to:

It applies to both Members (location providers) and Clients (individuals or companies requesting locations).


15.2 Purpose of Processing

PLUSH74 uses automated systems, including AI-based technologies, to process incoming communications for the following purposes:

  • Categorization and routing of location requests

  • Extraction of relevant booking and contact information

  • Assistance in responding to inquiries

  • Facilitation of communication between Members and Clients

  • Internal workflow optimization and platform operation

Such processing is necessary to efficiently provide and operate the services offered via www.staging.plush74.com.


15.3 Categories of Data Processed

Depending on the content of the communication, the following categories of personal data may be processed:

  • Name

  • Email address

  • Company name

  • Phone number (if provided)

  • Content of the email communication

  • Attachments voluntarily submitted

  • Technical metadata (e.g., timestamps, server logs)

PLUSH74 processes only data that is necessary for the stated purposes.


15.4 Legal Basis

Processing is carried out on the basis of:

  • Art. 6(1)(b) GDPR – performance of a contract or pre-contractual measures initiated by the data subject

  • Art. 6(1)(f) GDPR – legitimate interest in operating a secure, scalable, and efficient communication infrastructure

Where Swiss data protection law applies, processing is carried out in accordance with the revised Swiss Federal Act on Data Protection (revFADP).


15.5 No Automated Decision-Making under Art. 22 GDPR

PLUSH74 does not carry out fully automated decision-making within the meaning of Art. 22 GDPR that produces legal effects or similarly significant effects for data subjects.

Automated systems support internal processing. Final contractual decisions, approvals, rejections, or booking confirmations are not made solely by automated means.


15.6 Use of Service Providers (AI Processing)

PLUSH74 uses technical service providers to support email processing and platform operation.

This may include:

  • Hosting providers located in Germany

  • AI technology providers for automated text processing

Where AI-based services are used, processing may be performed by OpenAI, L.L.C. or affiliated entities under a data processing agreement pursuant to Art. 28 GDPR.

PLUSH74 has disabled any use of submitted data for AI model training where technically available.

Where personal data is transferred to countries outside the European Union or Switzerland, such transfers are based on appropriate safeguards, including Standard Contractual Clauses in accordance with Art. 46 GDPR.


15.7 Data Retention

Email communications and associated processing data are stored only for as long as necessary to:

  • Fulfil contractual obligations

  • Handle inquiries and bookings

  • Comply with statutory retention requirements

  • Defend against legal claims

Data that is no longer required will be deleted or anonymized in accordance with applicable law.